Google Analytics 4: What Is It And What Is It For? The Transition From Universal To GA4
Models governing data collection and analysis are constantly evolving to meet new business tracking needs . This renewal process is being stimulated by the growing complexity generated by online navigation patterns . People use different devices to access the web and traditional web analytics systems, based on real-time monitoring of statistics, are increasingly obsolete.
For this, Google has conceived an innovative platform for the management of information released by consumers and simple users. Google Analytcs 4 is designed to enhance and improve the analytics ecosystem based on new business objectives. To support this intent, a more flexible method has been developed that increases the centrality of predictive analyzes, integration between different sources and machine learning. Google Analytics 4 will replace the previous version from 1 July 2023 and in this article we will find out what new features it introduces.
What Is The New Platform Launched By Google And What Is It For?
Models governing data collection and analysis are constantly evolving to meet new business tracking needs . This renewal process is being stimulated by the growing complexity generated by online navigation patterns . People use different devices to access the web and traditional web analytics systems, based on real-time monitoring of statistics, are increasingly obsolete.
For this, Google has conceived an innovative platform for the management of information released by consumers and simple users. Google Analytcs 4 is designed to enhance and improve the analytics ecosystem based on new business objectives. To support this intent, a more flexible method has been developed that increases the centrality of predictive analyzes, integration between different sources and machine learning. Google Analytics 4 will replace the previous version from 1 July 2023 and in this article we will find out what new features it introduces.
What Are The Most Important Innovations Introduced By Google Analytics 4?
Models governing data collection and analysis are constantly evolving to meet new business tracking needs . This renewal process is being stimulated by the growing complexity generated by online navigation patterns . People use different devices to access the web and traditional web analytics systems, based on real-time monitoring of statistics, are increasingly obsolete.
For this, Google has conceived an innovative platform for the management of information released by consumers and simple users. Google Analytcs 4 is designed to enhance and improve the analytics ecosystem based on new business objectives. To support this intent, a more flexible method has been developed that increases the centrality of predictive analyzes, integration between different sources and machine learning. Google Analytics 4 will replace the previous version from 1 July 2023 and in this article we will find out what new features it introduces.
What Are The Main Benefits Brought By Google Analytics 4?
The new version is able to provide predictions based on user interactions and behaviors . It can integrate with other tools and will replace the previous Universal Analytics from July 1, 2023.
The real change is greater awareness for personal privacy . The innovations introduced in this field have stimulated the search for alternative sources to the classic cookies. Google Analytics 4 uses an innovative model that processes data flows of the same property to simplify the creation of aggregate statistics for applications and websites.
The web is a constantly evolving context that requires constant updating of tools , approaches and methodologies. Data analysis is an essential element of any digital marketing strategy . An increasingly complex activity that requires a renewal in the collection and management of information .