Models governing data collection and analysis are constantly evolving to meet new business tracking needs . This renewal process is being stimulated by the growing complexity generated by online navigation patterns . People use different devices to access the web and traditional web analytics systems, based on real-time monitoring of statistics, are increasingly obsolete.
For this, Google has conceived an innovative platform for the management of information released by consumers and simple users. Google Analytcs 4 is designed to enhance and improve the analytics ecosystem based on new business objectives. To support this intent, a more flexible method has been developed that increases the centrality of predictive analyzes, integration between different sources and machine learning. Google Analytics 4 will replace the previous version from 1 July 2023 and in this article we will find out what new features it introduces.
Models governing data collection and analysis are constantly evolving to meet new business tracking needs . This renewal process is being stimulated by the growing complexity generated by online navigation patterns . People use different devices to access the web and traditional web analytics systems, based on real-time monitoring of statistics, are increasingly obsolete.
For this, Google has conceived an innovative platform for the management of information released by consumers and simple users. Google Analytcs 4 is designed to enhance and improve the analytics ecosystem based on new business objectives. To support this intent, a more flexible method has been developed that increases the centrality of predictive analyzes, integration between different sources and machine learning. Google Analytics 4 will replace the previous version from 1 July 2023 and in this article we will find out what new features it introduces.
Models governing data collection and analysis are constantly evolving to meet new business tracking needs . This renewal process is being stimulated by the growing complexity generated by online navigation patterns . People use different devices to access the web and traditional web analytics systems, based on real-time monitoring of statistics, are increasingly obsolete.
For this, Google has conceived an innovative platform for the management of information released by consumers and simple users. Google Analytcs 4 is designed to enhance and improve the analytics ecosystem based on new business objectives. To support this intent, a more flexible method has been developed that increases the centrality of predictive analyzes, integration between different sources and machine learning. Google Analytics 4 will replace the previous version from 1 July 2023 and in this article we will find out what new features it introduces.
The new version is able to provide predictions based on user interactions and behaviors . It can integrate with other tools and will replace the previous Universal Analytics from July 1, 2023.
The real change is greater awareness for personal privacy . The innovations introduced in this field have stimulated the search for alternative sources to the classic cookies. Google Analytics 4 uses an innovative model that processes data flows of the same property to simplify the creation of aggregate statistics for applications and websites.
The web is a constantly evolving context that requires constant updating of tools , approaches and methodologies. Data analysis is an essential element of any digital marketing strategy . An increasingly complex activity that requires a renewal in the collection and management of information .